KAITLIN
California based creative brand strategist.
Shaping Identities, Experiences, & Goosebump-Worthy Ideas.
Combating the Ick Factor™️, One Brand at a Time.
✦ whatcha doin in my waters? ✦
HERE FOR FUN
Looking to hire me, collaborate, or see what I’ve worked on? Start here.
HERE FOR WORK
Commentary, observations, experiments, & occasional existential spirals about branding, perception, and human behavior.
"Ok...so what's you're whole deal?
OMG
I thought you were never gonna ask!!
Simply put, I’m a brand strategist and creative marketer, with a lifelong fascination with what makes people act, react, and change their minds.
A psychology degree and several years in marketing later, I’ve found a few practical ways to keep scratching the itch.
Nowadays, I help brands figure out what they stand for, what to say, and why anyone should care.
You don't need to be more convincing.
You need to be more congruent.
(& getting all the pieces to line up is my special interest)
YOU'VE HEARD THE LORE. NOW SEE THE WORK.
SOME (NOT ALL) BRANDS I’VE WORKED WITH
How I pay the Bills
The
profesh
bit
A.K.A. included on my résumé under
“Areas of Expertise.”
Figuring out what you actually want to say, who needs to hear it, and why the (pardon my French) hell they should care.
Turning scattered ideas and ambitions into a story people can actually follow and remember.
Making strategy tangible through the words, visuals, content, and creative that make a brand feel like itself.
Shaping how a brand shows up, gets understood, and sticks around in people’s minds.
Keeping the vision intact while wrangling timelines, teams, details, and the inevitable “quick little change.”
STORYTELLING ✦ HUMAN BEHAVIOR ✦ CULTURE ✦ CURIOSITY
"Kaitlin leads with creativity & compassion. She's an old soul with a new vision for what it means to be an all-encompassing artist."
"Kaitlin leads with creativity & compassion. She's an old soul with a new vision for what it means to be an all-encompassing artist."
"Kaitlin leads with creativity & compassion. She's an old soul with a new vision for what it means to be an all-encompassing artist."
"Kaitlin leads with creativity & compassion. She's an old soul with a new vision for what it means to be an all-encompassing artist."
"Kaitlin leads with creativity & compassion. She's an old soul with a new vision for what it means to be an all-encompassing artist."
"Kaitlin leads with creativity & compassion. She's an old soul with a new vision for what it means to be an all-encompassing artist."
Portfolio
-ish
A few of my faves, because putting everything
here would just be excessive.
“Arrange whatever pieces come your way.” —
Virginia Woolf
Lifecycle Marketing
Brand Strategy
PRODUCT Marketing
DEMAND GENERATION
GET IN TOUCH
When your signal reaches the right audience, don't you want them to like what they hear?
Because, imo, being seen is the opening act. The real magic is making people curious enough to come closer, interested enough to stay, and invested enough to come looking for you.
Let’s make your brand alluring at first glance and give them a reason to stay for what comes next.
